Our Next Chapter: Evolving for the Future

Since 1995, IRE has grown alongside our partners and the entire energy sector. Innovation has always been at our core, driving us to deliver reliable, forward-thinking solutions that serve our clients and communities.

As we expand our role as a leader in innovation and sustainability within the Middle East’s energy landscape, the time has come to adapt our brand to reflect who we are today and where we’re headed.

Why We Rebranded

Our previous brand honoured our foundations in oil and gas, capturing the essential connections we create between manufacturers and end-users—a central part of our mission. But as our partnerships, capabilities, and the energy sector have evolved, so has IRE’s role.

While our origins in oil and gas remain, our vision now encompasses a broader energy industry along with more evolved partnerships between our clients and suppliers. Our new brand identity reflects this expanded vision, bridging our strong heritage with our aspirations across diverse energy sectors and service offerings.

Embracing the Future of IRE

Inspired by Simon Sinek’s The Infinite Game, our new brand identity embraces a vision of sustainable partnerships and endless progress, reflected in our logo’s infinity symbol. This design highlights our commitment to fostering lasting partnerships, delivering innovative solutions, and prioritising sustainable practices.

Our tagline, 'Innovating Energy Together,' acknowledges the changing energy landscape and the need for continuous improvement. As our purpose broadens to address these global challenges, IRE’s mission has evolved to focus on collaborating and innovating with industry leaders to drive progress together.  

A New Chapter

We will roll out our rebrand in phases, beginning with a soft launch at the ADIPEC Exhibition and Conference, where we’ll proudly showcase our new identity. After the event, you’ll see updates across our brand assets, both physical and digital, with a complete website revamp set for early 2025.

We look forward to embarking on this journey with you. As we step into this new chapter, we’re building a future-ready brand that remains deeply rooted in the values that have guided us from the start.